Your questions

Common questions. Answered on camera.

4:12
How do I know if I'm actually overtraining?
Braydon · Answered in full
3:07
Is this right for someone who's never tracked macros?
Braydon · Answered in full
5:33
What does a typical coaching week actually look like?
Braydon · Answered in full
2:56
How is this different from every other online coach?
Braydon · Answered in full
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Tell us about your goals. If you're a good fit, you'll be redirected to book a free strategy session.

13+
Years of coaching
1,000+
Men coached
30,000
Pounds lost
The method

Fix the metabolism. Strip the fat. Keep it off for good.

01
Decode

Most people don't have a fat problem. They have a metabolism that's been beaten into the ground by years of crash dieting. Before we cut a single calorie, we troubleshoot and prime your system so it burns fat off instead of starving it off. When the machine runs right, fat loss stops being a fight.

02
Shred

The system's fixed. Now we strip the fat. A governed deficit steered by your real rate of loss, not punishment and not guesswork. This is the phase you came here for, and it finally works because your metabolism is primed to give the fat up instead of clinging to it.

03
Build

Here's what nobody tells you: you build muscle while you shred. More than you ever have. That muscle is what makes you look lean and powerful at the end of a cut instead of small and soft, and it's what makes the fat loss permanent. Every pound of muscle is a pound the fat can't come back to.

04
Lock In

You are never gaining it back. This is the phase the whole industry skips. We reset your bodyweight set point so your new, leaner weight becomes the one your body defends, not a number you have to white-knuckle forever. The weight you lose stays lost. That's the entire point.

The guarantee

Results. Or your money back.

Lose at least 10% of your body weight in 6 months — or you get every dollar back. No questions asked.

Start at 250 lbs and you're not at least 225 — lean and jacked — it's a full refund. Full stop.

The results

16 weeks. In the mirror.

Client transformation
Client transformation
Client transformation
Hear it from them

In their own words.

Full Story
Tomas

"60 lbs down in 5 months."

16-week cohort
From stuck to shredded dad

"Stuck, fat, and tired — until the program changed everything."

16-week cohort
How a high-level executive got jacked

"No time. No excuses. Just results."

16-week cohort
Client Clips

"I've lost 90 pounds with LLYL."

"I've lost 60 pounds so far... I don't remember the last time I weighed this much."

"Braydon's program helped me drop 20 pounds eating more food than ever before."

"I'm down 40 pounds, and I have the confidence to keep these results permanently."

"I tried to do this on my own, but with LLYL I'm down 21 pounds and 10% body fat."

"I lost 50 pounds of fat, and I'm stronger and look more muscular."